Master's and Doctorate Program Sport BIGtainment

Sport BIGtainment is an activity that can enhance the clarity of the message while maintaining maximum mutual consistency and increasing its impact on consumer behavior by analyzing various roles, such as advertising, DM, Sales Promotion, or PR, and combining them with marketing 4P (Product, Price, Promotion, and Place). Further, it recognizes how all marketing activities communicate with customers and can be defined so as to deliver a systematic and consistent image. The major program enables students to understand the concept of sport BIGtainment through education on “sports marketing communication,” “sports media theory,” “sports CRM,” and “overseas sports industry market.” It cultivates talented people who can apply this in practice, educating them to become leading specialists in sport BIGtainment.

Sport Media, Sport Marketing Communication Research, Sport Customer Relationship Management, Study of International Sports Industry, Sports Management, Sports Consumer Behavior, Sports Brand Communication Strategy, Convergence of Sport and Cultural Contents, Studies in Entertainment Fields

Research in Sports Industies Market, Sports Marketing Communications, Sports Brand Management, Sports Psychology and Counselling, Sport Administration and Policy, Study of sports Business Administration, Sports Organizational Behavior, Sports Consumer Behavior, Research in Global Sports Marketing, Sport Facilities Management, Seminar of Sport Management and Operation, Research in Sports Media